What are the key metrics to track in Google Analytics 4 (GA4)?

Key GA4 metrics include Active Users (median 2.51K for SaaS, 4.76K for B2C monthly), Engaged Sessions, Event Count, Engagement Rate, and Sessions per User. These metrics help monitor user behavior, traffic sources, and conversions. Unlike UA, GA4 emphasizes event-based metrics for deeper insights into user interactions, such as clicks or form submissions. Use dashboards like Databox for simplified tracking.

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